Social Media Listening

Brand Health

  • Social Listening and Monitoring

Monitor and analyze the mentions of your brand across all digital & social platforms. It’s easy to integrate and get started with real-time social media listening on all the popular platforms like Facebook, Twitter, Instagram, YouTube, etc. as well as millions of data sources such as news articles, Forums, blogs, etc., also fetching of historic data across on all platforms on-demand and instantly start working on making smarter business decisions. Analyze brand conversations in real-time with accurate sentiment analysis across languages.

  • Audience Insights

By using advanced machine learning algorithms will enrich every single conversation in real-time with a series of attributes like an influencer, topics, locations, gender, sentiment, priority, toxicity, etc. The real-time powerful insights help you to identify thought leaders, brand ambassadors, and detractors, and allows you to develop a complete understanding of your Brand’s social health.

  • Sentimental Analysis:

Understand online users / consumer sentiment towards your brand, products, and services; external events and trends to craft effective communication strategies.

  • Crisis Management

When your brand is in the grip of a crisis, every second counts. Never miss a critical mention and ensure you have the tools to steer your teams through these make-or-break moments.

For organizations like yours, social media has the power to become one of your most impactful crisis communication tools. However, the nature of the medium means that it has to be handled carefully. Only a strategic approach to social media crisis management will enable you to harness its potential while ensuring it works for you and not against you.

  • Campaign Management and Reporting

Find out how your campaigns are performing and identify areas for improvement based on key metrics such as mentions, engagement, and audience sentiment.