Consumer Insights

By leverages a unique combination of quantitative and qualitative research and social listening to provide a 360-degree perspective of consumers. We work with Insight teams across the globe to answer critical questions surrounding the what, why, and so what of consumer behavior.

• Customer Satisfaction and Loyalty Studies

Meet consumer needs by uncovering factors influencing product/service loyalty, advocacy, and repeat purchases. Get insights on potential recommendation opportunities or attrition over time.

• Audience Insights

Audience Intelligence can help to gathers insights from social signals, audience profiles, and engagement metrics — including follower count, likes, and shares — and identifies lookalike audiences. Brands can then target relevant audience tribes with the next best experience, a better product offering, and personalized content.