All the physicians are not KOLs, but many young doctors can potentially emerge as KOLs. Identifying them, understanding their circle of influence, capturing them as young, and nurturing relationship with them will definitely lead to great benefits to the business. For over a decade E-Merge tech has done several projects in identifying these rising stars.
As KOLs and rising stars are different, the methodology we adopt to identify them is also different.
We know what the interest areas of these rising stars are and the sources where in their information can be found. We value the clients’ thoughts and depending on the need of the clients, and in discussion with the clients we customize the methodology and the sources.